| |
| |
|
Creativity Information |
|
|
|
The Elements of Creativity: Attributes Listing Method
Attribute listing is one of the best ways to generate ideas, whereby there any many parts to the problem/ challenge faced. If you are asked to generate ideas or solutions to a complex challenge, the first thing you can do is to list all the attributes of your problem. These may include:
By doing so, you can then concentrate on each attribute at a time. This will no doubt give you more peace of mind (and pulling of your hairs) when generating your ideas. The attribute listing technique is often used in a Research & Development (R&D) department of many companies, especially those who are constantly producing innovative products to have an advantage over their competitors. Let's go through this worked example to give you a better understanding of how attributes listing can be of help to you. For example, if your challenge is to design a new ladies' handbag, you could list the attributes as: the physical aspects which include- shape, length, colour, materials used and on the emotional aspects-the stress some women faced of misplacing their handbags. You might choose to first tackle the emotional stress of losing one's handbag by creating a new small gadget to be placed within the handbag to sound the owner that she is moving too far away (maybe one or two metre away) from her 'treasure chest'. After that, you could work on the other attributes, one by one, be it the shape or materials used for the handbag. Putting Your Elements to Work: Try to generate oodles of ideas using attributes listing with these sets of challenges: 1. Design a new toy for children under 6 years old to teach them simple arithmetic. Safety is an important attribute. 2. Create a campaign to encourage people to stop smoking. (Think through the attributes: Physical, Mental, Emotional and Social) 3. Set up an effective marketing plan (there are many parts to a good marketing plan: the 4 P's - Product, Price, Place and Promotion) for your new products. Have Fun! About The Author Dr. Alvin Chan is a Senior Research Consultant at First Quatermain Centre of Collaborative Innovation (www.firstquatermain.com). Please contact heartware2002@yahoo.com as a courtesy when reprinting the article online and/or offline.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Connect With Your Creative Dream We get so busy in our day-to-day life, with all the doing and actions and daily chores, that we can quickly lose sight of the BIG PICTURE. What's it all for? What are you working towards?If you don't know where you're going, how will you know when you get there?Taking the time to connect with your creative dream allows you to visit (and then revisit) the big picture. Creativity Management - Its All About Routine Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Top Ten Brainstorming Techniques for Business Success We experience creativity every time a fresh idea pops into our minds. We recognize creative imagination in everything from a pastel painting to a business plan. Creativity Management - Working From Real Life Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Codifying Creativity Can we codify creativity? Within these few words are a number of principles that must be identified and resolved before we can really answer the question.The first question is, what is creativity? What are we trying to codify?One useful definition of creativity is that it is problem identification and idea generation. Connect with Your Muse Lately I've been discussing how to thrive as a creative artist by connecting with different things. I thought it might be helpful to begin this article with some distinctions. Creative Memory Tricks What's the biggest problem with memory tricks? Remembering to use them, of course. There are many memory techniques that work well, but you'll forget them when you need them most - unless you make using them a habit. Problem Solving Techniques For Business And Life Learning a few good problem solving techniques can improve your bottom line and your life.Do you ever run out of good ideas, or go around in circles trying to come up with a solution for a persistent problem? Maybe you just need to learn some simple problem solving techniques, and then start applying them. 3 Simple Steps To Solving Problems You can move beyond your stuck states by contemplating all the possible consequences of your own particular situation.What is it that you want to work in your life?What inner obstacles prevent you from achieving the successful outcome you desire?Once you have confronted your own fears, pulled the emotional skeleton's out of your mental closet, then you will be ready to take stock of your current situation, look at it objectively, and try out new strategies. Mindfulness and Music: Things That Go Hmmm Shhh.. Gifts of the Inner Voice Now that I no longer awaken to the sound of a jarring alarm clock, I've learned to welcome the early morning hours.Because that is the time when I can hear my inner voice most clearly. Charge Your Imagination (1) "The challenges are not in the marketplace. They are in the mind". The Art of Keeping a Journal Journal keeping is basically without rules. It is an uncensored invitation to cut & paste, sketch & chart, and to visualize and unravel every great and small thought. Creativity and Communication Lessons from Crossing the Street Spring is in full bloom, which means it's 'get back in shape time!' For me, that means strapping on the sneakers and going for a run (well, at this stage it's more of a slow loping jog.. Becoming More Creative -- What We Can Learn From Disney When you think about the legacies Walt Disney left us, do talking mice and a multigizillion dollar company come to mind? Actually, those are only the products of his prodigious and rich creativity - dig deeper and you start to realize one of the most intriguing heritages Disney left was his processes.Disney was a creative and problem-solving genius. Mindfulness and Teaching: Lessons From Dynamic English Back in 1983, I was hired to teach English in rural northern Japan. I had no experience teaching, and didn't speak a work of Japanese. Think & Grow Rich All wealth is a product of mind. Some economists will try to convince you that wealth comes from productivity. The Elements of Creativity: What-ifs? What if there is no toilet paper and I am halfway through doing the "do"?What if one of my team members decides to leave the project halfway and he happens to be the most knowledgeable guy there?What if I turn colour blind, how should I adapt to the environment?What-if, what-if and more what-ifs?The technique of asking What-ifs provokes an individual to think and to produce something new. At times, in order to find original solutions to old problems, one must take the leap of faith and ask 'crazy' and imaginative questions to get us out of the rut of stale, conformist routine. How to Generate Ideas for Info-products? Dear friends the current study shows that there are more than 50,000,000 registered domain names on the Internet (approx.)(Reference http://www. Creativity, Innovation, and Science - Separate and Distinct or Not? There is a pervasive belief that creativity and innovation are separate and distinct from the concept of science. That creativity and innovation cannot be scientific.
|
| home | site map | Ocean Art |
| © 2006 |
